“No Social Media” is too wishy-washy, uncommitted to rap or pop. If Wiz Khalifa wants to be the biggest rapper in the world - not the best - then he needs to strike right now with another potential hit. People still remember and love “See You Again,” and it’s getting primetime recognition during awards season. But he has a very important window right now. There could be plenty of tepid “Burn Slow”-like tracks on there, if he wants to regain some credibility in hip-hop circles - something he has not had with certainty since 2010’s breakout Kush & OJ. It will be interesting to see how Wiz approaches Khalifa as a whole. Wiz just happens to be the one to get to spit on it. “King of Everything” is the hip-hop equivalent of that. He is simply there for the song and does not screw anything up. “See You Again” is breezy and easy to sing along to, even during Wiz’s verses. Wiz, though, is angling to be a pop star, not a rapper. Typically, big name musicians have recognizable styles. The irony of “King of Everything”‘s success, however, is that Wiz Khalifa is supposed to be a marquee artist now.

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